Petco 2025
2025 was a year of lean teams and expanded ownership.As Petco’s production resources scaled down, I took on a broader leadership role—overseeing creative execution, production planning, and on-set operations across video and photo. The work required adaptability, hands-on problem solving, and clear decision-making to deliver high-quality campaigns and evergreen content with fewer people and tighter margins.
Festive Feasting
Role: First Assistant Director / Camera Operator / Producer / Dog TrainerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s Holiday 2025 “Festive Feasting” video
- Supported on-set execution and managed day-of production logistics
- Led primary camera coverage to ensure consistent, high-quality visuals
- Collaborated closely with the creative team throughout the shoot
- Featured my own dog alongside other pet talent to add authenticity and warmth
- Helped deliver a festive, brand-forward final piece celebrating pets and food during the holidays
Where the pets GO - Holiday
Role: First Assistant Director / Camera Operator / Producer / Dog TrainerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s Holiday 2025 “Where the Pets Go” campaign video
- Supported on-set execution across a high-visibility, seasonal production
- Led primary camera coverage to ensure consistent, story-driven visuals
- Collaborated closely with the creative team throughout production
- Featured my own dog alongside other pet talent to add authenticity and heart
- Helped deliver an emotionally driven holiday spot reinforcing Petco’s brand promise
Where the pets GO - Annoucement
Role: First Assistant Director / DirectorFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s official “Where the Pets Go” brand announcement video
- Supported on-set execution for a high-visibility campaign announcing the return to Petco’s iconic brand platform
- Led primary camera coverage to ensure consistent, story-driven visual storytelling
- Collaborated closely with the creative team throughout production
- Featured my own dog alongside other pet talent to add authenticity and credibility
- Helped deliver a polished launch piece introducing the brand message to a global audience
New pet
Role: First Assistant Director / DirectorFormat: CommercialDirector: Brian HansonYear:Responsibilities:
- Broke down the script and shot list into a precise shooting schedule for the short runtime.
- Coordinated talent (including animal wranglers) and crew call times to keep production on track.
- Managed set readiness, ensuring all props, lighting, and camera setups match the planned sequence.
- Oversaw animal handling safety, timing shots to capture natural pet behavior.
- Communicated with the DP and department heads to anticipate needs and avoid delays.
- Maintained a smooth flow between takes, resetting quickly for multiple angles and product shots.
Halloween short
Role: First Assistant Director / Camera Operator / ProducerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Broke down script and created shooting schedule
- Coordinated cast and crew on set
- Ran the floor and maintained production timelines
- Managed on-set logistics
- Helped work animal talent on set with multiple trainers
Notable details:
- Booked in house talent and helped with lighting
Petco 2025
2025 was a year of lean teams and expanded ownership.As Petco’s production resources scaled down, I took on a broader leadership role—overseeing creative execution, production planning, and on-set operations across video and photo. The work required adaptability, hands-on problem solving, and clear decision-making to deliver high-quality campaigns and evergreen content with fewer people and tighter margins.
Festive Feasting
Role: First Assistant Director / Camera Operator / Producer / Dog TrainerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s Holiday 2025 “Festive Feasting” video
- Supported on-set execution and managed day-of production logistics
- Led primary camera coverage to ensure consistent, high-quality visuals
- Collaborated closely with the creative team throughout the shoot
- Featured my own dog alongside other pet talent to add authenticity and warmth
- Helped deliver a festive, brand-forward final piece celebrating pets and food during the holidays
Where the pets GO - Holiday
Role: First Assistant Director / Camera Operator / Producer / Dog TrainerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s Holiday 2025 “Where the Pets Go” campaign video
- Supported on-set execution across a high-visibility, seasonal production
- Led primary camera coverage to ensure consistent, story-driven visuals
- Collaborated closely with the creative team throughout production
- Featured my own dog alongside other pet talent to add authenticity and heart
- Helped deliver an emotionally driven holiday spot reinforcing Petco’s brand promise
Where the pets GO - Annoucement
Role: First Assistant Director / DirectorFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s official “Where the Pets Go” brand announcement video
- Supported on-set execution for a high-visibility campaign announcing the return to Petco’s iconic brand platform
- Led primary camera coverage to ensure consistent, story-driven visual storytelling
- Collaborated closely with the creative team throughout production
- Featured my own dog alongside other pet talent to add authenticity and credibility
- Helped deliver a polished launch piece introducing the brand message to a global audience
New pet
Role: First Assistant Director / DirectorFormat: CommercialDirector: Brian HansonYear:Responsibilities:
- Broke down the script and shot list into a precise shooting schedule for the short runtime.
- Coordinated talent (including animal wranglers) and crew call times to keep production on track.
- Managed set readiness, ensuring all props, lighting, and camera setups match the planned sequence.
- Oversaw animal handling safety, timing shots to capture natural pet behavior.
- Communicated with the DP and department heads to anticipate needs and avoid delays.
- Maintained a smooth flow between takes, resetting quickly for multiple angles and product shots.
Halloween short
Role: First Assistant Director / Camera Operator / ProducerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Broke down script and created shooting schedule
- Coordinated cast and crew on set
- Ran the floor and maintained production timelines
- Managed on-set logistics
- Helped work animal talent on set with multiple trainers
Notable details:
- Booked in house talent and helped with lighting
Petco 2025
2025 was a year of lean teams and expanded ownership.As Petco’s production resources scaled down, I took on a broader leadership role—overseeing creative execution, production planning, and on-set operations across video and photo. The work required adaptability, hands-on problem solving, and clear decision-making to deliver high-quality campaigns and evergreen content with fewer people and tighter margins.
Festive Feasting
Role: First Assistant Director / Camera Operator / Producer / Dog TrainerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s Holiday 2025 “Festive Feasting” video
- Supported on-set execution and managed day-of production logistics
- Led primary camera coverage to ensure consistent, high-quality visuals
- Collaborated closely with the creative team throughout the shoot
- Featured my own dog alongside other pet talent to add authenticity and warmth
- Helped deliver a festive, brand-forward final piece celebrating pets and food during the holidays
Where the pets GO - Holiday
Role: First Assistant Director / Camera Operator / Producer / Dog TrainerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s Holiday 2025 “Where the Pets Go” campaign video
- Supported on-set execution across a high-visibility, seasonal production
- Led primary camera coverage to ensure consistent, story-driven visuals
- Collaborated closely with the creative team throughout production
- Featured my own dog alongside other pet talent to add authenticity and heart
- Helped deliver an emotionally driven holiday spot reinforcing Petco’s brand promise
Where the pets GO - Annoucement
Role: First Assistant Director / DirectorFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Served as First Assistant Director and A-Camera Operator on Petco’s official “Where the Pets Go” brand announcement video
- Supported on-set execution for a high-visibility campaign announcing the return to Petco’s iconic brand platform
- Led primary camera coverage to ensure consistent, story-driven visual storytelling
- Collaborated closely with the creative team throughout production
- Featured my own dog alongside other pet talent to add authenticity and credibility
- Helped deliver a polished launch piece introducing the brand message to a global audience
Halloween short
Role: First Assistant Director / Camera Operator / ProducerFormat: CommercialDirector: Brian HansonYear: 2025Responsibilities:
- Broke down script and created shooting schedule
- Coordinated cast and crew on set
- Ran the floor and maintained production timelines
- Managed on-set logistics
- Helped work animal talent on set with multiple trainers
Notable details:
- Booked in house talent and helped with lighting
New pet
Role: First Assistant Director / DirectorFormat: CommercialDirector: Brian HansonYear:Responsibilities:
- Broke down the script and shot list into a precise shooting schedule for the short runtime.
- Coordinated talent (including animal wranglers) and crew call times to keep production on track.
- Managed set readiness, ensuring all props, lighting, and camera setups match the planned sequence.
- Oversaw animal handling safety, timing shots to capture natural pet behavior.
- Communicated with the DP and department heads to anticipate needs and avoid delays.
- Maintained a smooth flow between takes, resetting quickly for multiple angles and product shots.
